AUDIENCE VERIFICATION INDEX
AVI 2.0 (Audience Verification Index)
What this means
Did the ad actually work for humans?
Formula
(Attention + Visibility + Clarity + Action) ÷ 4
Inputs
Gaze duration, Valid glances, Clarity score, QR Scans.
Why this matters
Shift from counting logistics (impressions) to counting impact. A high AVI means people are genuinely engaging with the message.